Hello
I’m Aditya, a graphic designer based in London, working across visual identity, editorial and visual communication.
My approach usually starts with understanding the idea before deciding how it should look. I’m interested in research, typography, visual systems and the relationship between an idea and the way people experience it.
Before moving to the UK, I worked across branding, digital and print projects in India. I later completed an MA in Graphic Design at the University for the Creative Arts, where my practice became more focused on editorial design, research and visual storytelling.
How I Work
RESEARCH
Understanding the subject, audience and context before jumping into visual solutions.
CONCEPT
Finding a clear idea that can give the work direction and meaning.
DEVELOPMENT
Exploring typography, image, colour, layout and visual systems through iterations.
APPLICATION
Building the final identity, publication, campaign or communication across the required formats.
Experience
2025
MA Graphic Design | UCA, Farnham, UK
Communication & Editorial Practice
Developed a research-led approach to graphic design through editorial, publication and experimental book projects.
2024
Lead Graphic Designer | i30 Learning Centre
Led visual identity and communication projects across the organisation, including a wider rebrand and multiple sub-brands.
2023
Graphic Designer | Moshi Moshi
Worked across branding, campaigns, social media and visual communication for a growing restaurant brand.
2021-22
Graphic Designer | Abranda Studio
Worked across brand identities and visual communication projects for different clients and businesses.
2019
B.Tech Computer Science | AKTU, India
Graduated in Computer Science and Technology.
